W&O is a custom metalworking shop that embodies quality and craftsmanship. They specialize is bespoke designs for residential and commercial environments. The goal was to develop a visual identity that reinforced the craftsmanship behind the products while also maintaining a premium layer of design. We created a custom word mark that embodies the stability and structure of metal. We then surrounded the logo with elements that balance the grit of metalworking with the simple beauty of the finish product.